Nootro Labs, one of the UK’s fastest-growing nutraceutical manufacturers, is making headlines with its remarkable journey from a self-funded start-up to a global industry leader thanks in part to support from the Elevate Worcestershire programme.
Founded in 2021 by Cary Holmes, Nootro Labs began in a modest Cannock unit and quickly scaled to a purpose-built facility in Pershore. Within just three years, the company became the first in the world to earn BRCGS accreditation for its products hemp, mushroom, nootropic and adaptogen products, and has now progressed to the prestigious AA* grade, a global-first for its category.
Now entering its fifth year, Nootro Labs is preparing to open a new site in Tenbury Wells and is on track to exceed £3 million in turnover this year, with ambitious plans to reach £20 million within five years.
The company credits much of its success to the Elevate Manufacturing programme, which has helped Nootro Labs launch its first own-brand product range, create three new full-time roles, and boost operational productivity.
Councillor Alan Amos, Worcestershire County Council’s Cabinet Member for Business and Skills, said: “Nootro Labs is a shining example of the ambition and innovation thriving here in Worcestershire. Their success demonstrates what’s possible when local businesses are given the tools to scale, invest, and break into new markets. We’re proud to have supported their journey through the Elevate programme, and I strongly encourage other businesses to register their interest quickly as there are only five spaces remaining.”
Cary Holmes, Founder & CEO of Nootro Labs, said: “I’ve been incredibly appreciative of the support from Worcestershire County Council and the Elevate Manufacturing Worcestershire programme. The guidance and insight from Phil Somers in particular has been fantastic, helping us strengthen our strategy and build for long-term growth. I’m genuinely grateful for the help we’ve received and hope many other businesses get the chance to experience the same level of support. Programmes like Elevate play a vital role in helping ambitious companies like ours to innovate, work more efficiently, and continue to grow and prosper."
The Elevate Manufacturing Programme, delivered by Oxford Innovation Advice, offers hands-on support to Worcestershire-based manufacturers through expert guidance, masterclasses, and match-funded grants covering up to 40% of project costs.
Find out more on the dedicated Elevate Manufacturing programme pages on our website.
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