As Small Business Saturday returns on 6 December, Visit Worcestershire is shining a spotlight on the independent entrepreneurs driving the county’s visitor economy. Among them is Orchard Blossom, a new adult-only glamping retreat that has brought fresh life to a four-acre orchard near Pershore.
With nearly eight in ten local enterprises employing fewer than five people, the county’s micro-businesses form the backbone of the county’s economy.
Their influence is particularly visible in the visitor economy, where small, owner-run operations shape memorable experiences for tourists.
Orchard Blossom opened in May 2025 and offers visitors a luxurious escape in the heart of the county, led by Helen Christopher and Andy Smith.
“Our aim is to give guests a space where they can slow down, sleep under the stars and enjoy the comfort of a beautifully furnished stargazing bell tent, each with its own outdoor bath,” says owner Helen Christopher.
The idea emerged during a period of change for the owners. “I was ready to leave corporate life behind, and Andy wanted a new creative direction. The orchard I inherited had so much potential, and we felt it was the right time to turn it into something meaningful,” says Helen.
Behind the scenes, running a site of this kind takes dedication. “Guests see a calm and tidy space, but there’s a lot of work that goes into maintaining it — from cleaning outdoor baths to caring for the plants and keeping everything spotless in all weather,” Helen explains.
Local partnerships play an important role too. Orchard Blossom sources items for guest hampers from Worcestershire producers. “The business community here is incredibly supportive. We enjoy celebrating the talents and experiences around us.”
Visitors contribute significantly to the area’s prosperity. “A stay with us often leads to meals in local pubs, trips to attractions or purchases from nearby shops. That spending helps sustain jobs and supports rural communities”.
Running a small business comes with its own challenges. “Balancing long-term planning with the everyday practical tasks can be demanding and working as a couple means the boundaries between home and work often blur. But it’s rewarding to see guests enjoy a space we’ve built from the ground up.”
As Small Business Saturday approaches, Helen shares three pieces of advice for new entrepreneurs.
“Understand the real costs early on. Build in a buffer for the unexpected. And decide what you want to excel at — then refine it until it becomes the thing people talk about.”
Visit Worcestershire and Worcestershire County Council offer support to independent tourism businesses with practical guidance, tailored one-to-one advice and consultancy to help owners strengthen and develop their operation.
To find out more, visit the trade section of the Visit Worcestershire website.
Facebook
X
Email
WhatsApp
Messenger