Town centre upgrades completed in Redditch

The transformation, finished over the summer, has delivered a comprehensive upgrade to one of the town’s key gateways.

Pedestrians can now enjoy resurfaced footways and stylish new seating, along with upgraded bins and cycle parking that make the area cleaner, safer and more user-friendly.

Cyclists benefit from wider cycle lanes with a contrasting green surface that improve both safety and accessibility, while improved drainage reduces the risk of surface water and creates a more resilient public space.

Speed cushions have been installed to further enhance safety for pedestrians and cyclists by helping to reduce vehicle speeds.

Transport and parking facilities have also been enhanced. 

New loading and disabled parking bays have been introduced on Unicorn Hill to make access more convenient, and the top section of the existing taxi rank has been redesigned to provide limited waiting bays during the daytime.

This change offers greater flexibility for visitors, helping to support local businesses and improve the flow of traffic in the town centre. Outdated and unnecessary street furniture, including redundant signs, has been removed to create a cleaner and more attractive streetscape.

Throughout the works, pedestrian access to all businesses and properties was maintained.

Councillor Karl Perks, Worcestershire County Council’s Cabinet Member for Transport and Highways, said: “This project has completely refreshed Unicorn Hill and Church Green West, creating a more attractive and welcoming space for residents, visitors and local businesses. These improvements are about much more than appearance - they are making the town centre easier to navigate, safer for cyclists and pedestrians and more accessible for all. Together, these changes will support local businesses, drive economic growth and help the town centre continue to thrive.

“It’s fantastic to see the momentum of earlier projects in Alcester Street and Market Place continue here. The end result is a modern, vibrant and practical space that the whole community can benefit from.

“We know that improvement works of this scale inevitably cause some short-term disruption, but we’d like to thank

residents, businesses and visitors for their patience. The finished scheme speaks for itself - this is a real investment in Redditch’s future.”

Leader of Redditch Borough Council, Councillor Sharon Harvey, whose portfolio covers Regeneration added: “I am delighted that these works have finally been completed, and our town centre is now even more accessible to residents and visitors alike.

“It’s a great example of partnership working and that once again, we have taken our residents’ needs and feedback on board to deliver a fantastic solution which will benefit them and of course our businesses.”

This latest phase of works is part of Worcestershire’s Local Transport Plan. It is the result of a successful funding bid by Redditch Borough Council, with Worcestershire County Council collaborating to deliver these impressive public space improvements.

To see more information and completion photographs, visit the Redditch town centre improvements pages of our website.