Discounts and Forces Friendly Schemes

Discounts and Forces Friendly Schemes

Details of local and national discounts for veterans and members of the Armed Forces Community.

If you are a veteran or part of the armed forces community, there are a number of national and local initiatives that could save you money.

How to prove entitlement

You may be asked to show one of the following:

  • Serving personnel ID
  • HM Armed Forces Veteran Card (digital or physical)
  • Certificate of service
  • Blue Light Card

Information on applying for a Veteran Card is available on GOV.UK.

For local businesses

Local businesses that would like to offer a forces-friendly discount can contact Worcestershire County Council at:

Businesses can also join the council’s Employer Engagement network to support the Armed Forces Covenant here: 

National schemes

Discover my benefits

A large, official Ministry of Defence-backed discount network for serving personnel, veterans, MOD civilians, reservists, and their families. It provides discounts from thousands of retailers, online and in store, spanning tech, holidays, clothing, groceries, leisure, cars, and more: 

Defence discount service

The official MoD discount service for the Armed Forces, Veterans and Armed Forces Community:

RAF Families federation

RAF Families federation list a number of potential schemes and initiatives that offer discounts to serving personnel and their families: 

Tickets for troops

Tickets For Troops is an independent, not for profit, organisation dedicated to offering free tickets for big events to our soldiers, sailors and airmen: 

Travel

If you are a member or a spouse/civil partner of a member of the Regular Armed Forces or Volunteer Reserves then you are eligible for an HM Forces Railcard: HM Forces Railcard - Make savings on rail fares

Railcard for UK Veterans: Veterans Rail Discount | Railcard | National Rail - Veterans Railcard

Blue light card

The UK’s dedicated rewards service for those working, and retired from, the emergency services, NHS, social care sector, teaching community and the armed forces: 

Local offers and discounts

Worcestershire County Council supports local businesses and organisations that offer discounts to serving personnel, veterans and their families. Below are current offers and how to access them.

Current offers

The Hive Café (the café at the Hive) - 10% discount

Address: The Hive, Sawmill Walk, The Butts, Worcester, WR1 3PD.

The Hive Café in Worcester offers a 10% discount for serving Armed Forces personnel, veterans and Blue Light cardholders. Show valid ID such as a serving personnel ID, HM Armed Forces Veteran Card, certificate of service, or a Blue Light Card.

The Orchard café (The Orchard) – 10% discount

Address: Based at Worcester Countryside Centre, Worcester Woods Country Park, Wildwood Dr, Worcester WR5 2LG.

The Countryside centre café offers a 10% discount for serving Armed Forces personnel, veterans and Blue Light Card holders. Show valid ID such as a serving personnel ID, HM Armed Forces Veteran Card, certificate of service, or a Blue Light Card.

Free Bus travel for veterans

The Council has agreed to allow armed forces personnel and veterans to travel for free across the county’s commercial bus network starting in 2026. Further updates on the launch date will be added to the website and advertised through social media and press releases.

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